What this does
Past clients are the highest-conversion source of new revenue in recruiting. They’ve already worked with you, they know your delivery quality, and they trust you. The employer pipeline nurture keeps you in front of them at the moments that matter.
- Quarterly check-ins — every active client gets a “how’s the team you hired through us doing?” touch every 90 days. Not a sales pitch — a relationship maintenance touch.
- Role-open detection — the snapshot watches LinkedIn job postings (manually flagged sources) for your past clients. When they post a role that matches what you place, your account manager gets an alert.
- Anniversary touches — the 1-year anniversary of every placement triggers a “remember when we placed Jordan? Hope they’re still crushing it.” touch. Soft, relationship-affirming.
- Win-back for lapsed clients — clients who haven’t placed in 9+ months get a structured win-back sequence (case studies, market update, casual “let’s catch up”).
Why this matters
Most agencies treat client acquisition as a separate machine from client retention. That’s a mistake. The same client who placed with you 2 years ago is 5–10x more likely to place again than a cold outreach prospect. But only if you stayed warm. Most agencies don’t — and then re-prospect cold.
Employer nurture transforms past clients into a recurring revenue stream. You see it in the data: agencies running structured employer nurture have 40–60% of revenue from repeat clients within 18 months.
How it’s configured
Each client gets segmented by status: active (engagement underway), warm (placed in last 12 months), cooled (12–24 months), cold (24+ months). Each segment has its own cadence and content.
Role-open detection uses manually flagged sources (their careers page, their LinkedIn) — we don’t scrape against ToS. Your team flags the source once; the system watches it daily.
What you’ll have on day 1
- Quarterly check-in automation per client
- Role-open detection from flagged client sources
- 1-year placement anniversary touches
- Win-back sequences for lapsed clients (9+ months)
- Account-manager alert system for high-value signals
- Per-segment cadence and content rules